ITB Asia News :
Where tradition
meets technology

Good morning and welcome to Day 3 of ITB Asia 2026! We may have reached the final day, but the show is far from over. There is still a full day ahead to meet, learn, discover and, perhaps most importantly, follow up on the conversations that began over the past two days. Looking back on…

Sarawak is repositioning business events from the traditional tourist experience to purposeful, community-led experiences that bring groups closer to Sarawak’s communities, culture and way of life. While Sarawak is already known for its culture, nature, adventure, gastronomy and festivals, the destination is placing greater emphasis on experiences that allow business event groups to engage more…

Trip.Biz, the business travel brand of Trip.com Group, unveiled its new Agent ONE AI tool in September. Trip.Biz CEO Tao Song said of the launch: “We are building for the new world, in which digital adoption pushes the boundaries of what’s possible, and gives way to innovative tech solutions that help fix real-world challenges." One…

Dunhuang’s centuries-old artistic heritage is finding new ways to reach international audiences. Zhang Jing, Director of the Dunhuang Art Application and Extension Research Center, explains how research, education, performance and technology are helping bring this cultural legacy around the world. Can you tell us about the Dunhuang Art Application and Extension Research Center? What is…

Long known for its natural beauty, Sri Lanka is broadening the conversation around its tourism offer. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, explains how wellness, wellbeing, culture and immersive experiences are becoming an increasingly integral part of the destination's appeal. What can visitors to ITB Asia 2026 discover on Sri Lanka's…

Welcome to the second day of ITB Asia 2026! After a busy opening day of meetings, conversations and introductions across the show floor, today brings more opportunities. Yesterday showed us just how much can happen when the travel industry comes together in one place, and there is plenty more ahead. If the first day of…

Few destinations combine business, adventure and authentic experiences as seamlessly as Kenya. From the dynamic energy of Nairobi to the timeless landscapes of the Maasai Mara and the turquoise waters of the Indian Ocean, Kenya offers an exceptional proposition for both conference and leisure travellers. Nairobi is at the heart of Kenya’s conference tourism. A…

Madagascar has a mix of African and Asian roots with its first settlers arriving from Southeast Asia about 1,500 years ago. Malagasy remains an Austronesian language, and the blend is visible in the island’s culture, cuisine and rice-terraced Highlands. The world’s fourth-largest island is widely recognised as one of the top five biodiversity hotspots in…

Maya Mobile, the travel eSIM brand trusted by over 3.5M travellers and ITB Asia 2026's Official Connectivity Partner, is at the show with a message for the travel industry: connectivity should be the one part of a trip nobody has to plan. For most travellers, getting online abroad still comes with some friction. There is…

With the Mandai Wildlife Reserve now complete after a decade of transformation, Singapore is adding a new dimension to its tourism offer. Bennett Neo, Group Chief Executive Officer of Mandai Wildlife Group, discusses the destination’s growth, conservation mission and potential for longer, more immersive stays. This year marks the Grand Opening of the Mandai Wildlife…

BWH Hotels has continued the expansion and evolution of its business across Asia-Pacific in 2026. Visitors to ITB Asia can learn more about the new hotels, residences, and development opportunities across the region at the company's stand. A defining milestone in 2026 was BWH's expansion in Vietnam with the introduction of the first WorldHotels Branded…

If you've just arrived in Singapore, welcome! If you've been here before, welcome back. Either way, the next three days promise plenty of familiar faces, new connections, and opportunities worth exploring. The exhibition halls open at 9:30am, and we have a busy three days ahead.This is the 19th edition of ITB Asia and our busiest…

Western Australia gives business events room to think bigger. Combining sophisticated venues, exceptional local produce and striking natural landscapes, the State offers a compelling setting for conferences, corporate meetings and incentive programs that build connections and leave lasting impressions. In Perth, Australia’s sunniest capital city, business meets a relaxed outdoor lifestyle. Set beside the Swan…

Sarajevo is inviting visitors to ITB Asia to experience Europe in a different way: in the heart of the Balkans, Sarajevo is authentic, welcoming and rich in stories. Here, East meets West not simply in architecture and history, but in everyday life, creating a place unlike any other in Europe. Surrounded by mountains and shaped…

Following the successful hosting of APEC 2025 Korea, Gyeongju has strengthened its position as a global MICE destination, demonstrating its world-class event capabilities. The Gyeongju Global Convention Landmark (GGCL) offers an integrated MICE environment centred on the Gyeongju Hwabaek International Convention Center (HICO), with hotels, resorts, and cultural attractions nearby.Gyeongju combines modern MICE infrastructure with…

BWH Hotels has built a reputation across the industry for its commitment to sustainability. In 2025, Best Western Hotels & Resorts and SureStay Hotels in Southeast Asia, Japan, and Pakistan successfully achieved certification under the Global Sustainable Tourism Council (GSTC) standards. This year, all WorldHotels properties in Asia are now GSTC-certified as well. Through its…

Peru is looking east as it strengthens its presence across the Asia-Pacific market. Ricardo Baraybar, Inbound Tourism Deputy Director at PROMPERÚ, discusses how the destination is adapting its offer for Asian travellers and showcasing the breadth of Peru beyond its best-known landmarks. Can you tell us about the importance of the Asia-Pacific tourism market for…

As ITB Asia 2026 opens its doors, experiential travel is taking centre stage with the launch of the new Experience Pavilion, organised in partnership with Tripadvisor. Scott Wegener, Director, Enterprise Sales, APAC, Tripadvisor, explains why traveller demand is moving towards more immersive, hands-on experiences and what this means for the industry. Tripadvisor has partnered with…